Facebook is a popular social medium which is used by millions of people around the world. Large number of your potential customers is included among them. All you need to know how to attract them and how to be seen. The way to do this it to use Facebook Ads. Advertisement on Facebook has wide possibilities of customer targeting which make it more effective than other sources and well measurable.
Do you want to start with Facebook advertising? Do you want to learn more than just creating basic posts and using button “Boost post” but you don't know how to do it and where to start? Do you want to start making money or boost performance in your current job?
We want to invite you to course Performance marketing with Facebook Ads where we will show you how you can start your own Facebook advertising which will increase profitability of your business many times. This course will take you smoothly through Facebook Ads from beginning step by step. After completing this course you will know how to plan, set and optimize performance campaigns on Facebook. The content will be full of practical examples, case studies and advices what to DO and what NOT to DO.
Trainer: Nikol Bilíková is a performance marketing strategist, PPC and Facebook Ads specialist and consultant, has many years of experience in online marketing and has perfected strategy and managed campaigns for companies to increase their performance and grow their business.
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Course 1: Performance marketing with Facebook Ads - Beginners
For whom is this course good?
This course is relevant for beginners and intermediate (basic knowledge of Facebook is an advantage, but not a necessity).
Capacity:
This course is for maximum 8 participants (minimum 5).
Price:
The price varies by course. 10% discount is applicable for CO-SPACE members.
** Each participant should bring its own laptop and have its own facebook account ready. This course will be practical! The entire course will be interfered by practical tasks and working with Facebook Business Manager.
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Sections:
1. How to start with Facebook advertising (2 hours)
Friday, 13th April 2018: 1PM - 3PM
Price: 450.000 VND advance tickets / 650.000 VND door price
What will you learn from this course?
Understand why to use Facebook ads and its benefits for business.
Understand customer journey and how Facebook ads affects it.
What is Business Manager.
How to create new account in Business Manager and how to set it up.
How to link FB pages to BM, share access to other users and other important things related to settings.
What is Facebook pixel and how to use it.
Difference between Power Editor and Ads Manager (when to use them).
How to work with Ads Manager and Power Editor (tools necessary for the setting of campaigns on Facebook).
2. First steps to Facebook campaign (3 hours)
Friday, 20 April 2018: 1PM - 4PM
Price: 700.000 VND advance tickets / 900.000 VND door price
What will you learn?
What is necessary to know before the setting of new campaign.
What different types of campaigns can be used and in which cases.
How to set off the model of effective campaign structure.
What is optimal budget and how to work with it.
How to target right people, understanding all types of targeting.
Understand different ad formats and rules (image, text..)
3. Workshop (3 + 2 hours)
Friday, 27 April 2018: 1PM - 4PM
Friday, 4 May 2018: 1PM - 3PM
Price: 1.200.000 VND advance tickets / 1.400.000 VND door price
What will you learn?
Apply all information obtained in previous sessions into the practice.
Create campaign structure for different campaign goals and types of business.
How to create a campaign and ads from the beginning to the end (step by step).
How to set KPI reflecting campaign goals and the budget allocation.
How to think about the creative and campaign goals in different stages of customer journey.
Understand all metrics important for tracking the campaign results, where to find them and how to use them for campaign optimization.
*To participate in this course it is necessary to complete the course “First steps to Facebook campaign” first.
4. Measurement and optimization (3 hours)
Friday, 11 May 2018: 1PM - 4PM
Price: 700.000 VND advance tickets / 900.000 VND door price
What will you learn?
How to measure campaign results (tracking codes and tools).
How to analyze all important performance metrics and understand them.
How to optimize campaign properly and how to apply results in evaluation.
How to strategically work with all the data obtained.
How to apply know-how obtained from previous campaigns to the future.
*Participant who attended section 3: Workshop will have a chance to get back to previously set campaigns and try to measure and optimize them.
5. COMBO - Join and pay for all 5 weeks (13 hours)
** need to be paid in advace **
Non-member price: 3.000.000 VND
Member price: 2,700,000 VND
SPECIAL EARLY BIRD: Apply and pay NOW until 15-Jan to get COMBO for 10% discount = 2.700.000 VND
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Timeline:
Week 1: How to start with Facebook advertising (2 hours)
Friday, 13th April 2018: 1PM - 3PM
Week 2: First steps to Facebook campaign (3 hours)
Friday, 20 April 2018: 1PM - 4PM
Week 3: Workshop (3 hours)
Friday, 27 April 2018: 1PM - 4PM
Week 4: Workshop (2 hours)
Friday, 4 May 2018: 1PM - 3PM
Week 5: Measurement and optimization (3 hours)
Friday, 11 May 2018: 1PM - 4PM
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Ticket: https://goo.gl/forms/g52uYA8g1O1BANuF2
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